Work with them
It drives me crazy how many times a nonprofit’s lone fundraiser is trying to raise all the money on his or her own. If you are going to align mission and money, you have to make sure that everyone in the organization (board and staff) understands his or her role in bringing money in the door. Create a culture of philanthropy among the staff so that even a staff member who doesn’t have dollar goals in the job description understands that talking to prospects and donors, giving tours, and writing thank-you notes are critical to keeping the organization going. And make sure the board is trained in fundraising, has a give/get requirement, and has specific individual and board money goals.
- Companies:
- CompassPoint
Nell Edgington is president of Social Velocity.