Succeeding With Sponsorships

From predicament to partnership
Right now there is a gap. Nonprofit organizations have merged, expanded and even disappeared. There's a reason why your organization has weathered the storm, and you should be publicly promoting your successes to your potential sponsors and strategic partners.

Sponsorship and strategic partnership programs can help you close your fundraising gap, but you have to be the creative force that makes this happen. To succeed at sponsorship fundraising, nonprofits must understand that cultivating corporate donors requires the same savvy relationship building as individual donors. It takes a commitment to understanding the value that the corporate brand will bring to your organization and being able to step up your marketing campaigns using social media, events, PR and personal communications to drive your message and mission home. Personal notes, invitations to upcoming events and even attending their events go a long way to moving your name up on the contribution list.