Public/Private Partnership: American Express partners with many nonprofit organizations to promote entrepreneurship, but even more impressive is how it's moving millions to make a difference for women by working with Count Me In/Make Me a Million Dollar Business. countmein.org
Resources
Bold ideas can come from a variety of sources. Subscribe not only to the great industry publications, but also to the many e-newsletters and publications outside of the fundraising and nonprofit world that can help give you a competitive advantage. The sites below highlight the types of events and programs currently being sponsored and by whom, as well as offer peer and professional insights to help you succeed with sponsorships:
- Sponsorship.com
- BizBash.com
- EventMarketer.com
- Content.com
- Brandweek.com
- New York Enterprise Report
- Ventureneer.com
Next steps
Trends show that companies are moving away from supporting annual benefits and are looking for more concrete programs to support. The money for these sponsorships largely comes from marketing department budgets, followed by corporate foundation budgets. So remember these tips: