Succeeding With Sponsorships

An effective sponsorship program can help a nonprofit organization quickly turn chaos, like our country’s current recession, into a creative opportunity for success. To do so, a nonprofit must be able to articulate and demonstrate how aligning the mission of its organization or cause-related effort with the dollars and brand of a corporate partner will generate awareness, increase revenue and drive loyalty for both parties in a jaded marketplace.

Marketing your mission to the masses
The value proposition has changed. Sponsors want to be strategic partners. They want to fully understand a nonprofit’s marketing strategy and its actual impact on our communities. Sponsors want to know how partnering their brands with an organization's cause will enable them to gain leverage by expanding their customer bases or simply generate good will following a crisis.