Succeeding With Sponsorships

Ask yourself, “Why do companies sponsor?” In my experience the top reasons are:

• To build brand and drive sales — launch a product or service and increase sales
• To generate good will — improve impression of brand/company in the community
• Due to personal experience — a person's life at the company has been changed by this organization or cause

The first three we can all usually agree on. Here are some additional reasons corporations provide sponsorhips: