Succeeding With Sponsorships

• Their competitors are supporting the cause.
• Their competitors are not supporting the cause.
• Their customers have requested it.
• Their spouses, children, board members or other constituents tell them to.
• There is extra money in the budget at end of the quarter or year.

There are also spontaneous motivators — like buying a magazine at the counter of your local grocery store. Some sponsors are motivated by things we cannot ever begin to track.