Succeeding With Sponsorships

Who are your targets?
A great area to consider is small-business owners who are likely to consider a combination of financial and in-kind options. They are driving our current economy and are known for being socially responsible.

The top six emerging sponsorship areas according to the IEG Sponsorship Report:

• Education
• Health & Wellness
• Green Initiatives
• Youth & Families
• Women’s Empowerment
• Social Entrepreneurship

Visit sites like Sponsorship.com to examine the profiles of the companies that have dollars available for sponsorship. Determine if your organization represents an area of interest, and be sure to differentiate your nonprofit/program from others in the marketplace.