How to Get More Donors, More Messages and More Success

High-impact campaigns require compelling content that targets and mobilizes new and existing constituents, and gives them the means to increase the reach and depth of the campaign. Providing viral-marketing tools for the audience will increase overall engagement metrics.

Successful and ongoing engagement requires pushing into the supporter’s “Priority Attention” area. The average person today is monitoring or engaging with a variety of media forms on a regular basis. It is routine for many to check their cell phones, e-mail and social networks, or do a Google search every day. These tools are a part of Priority Attention, and nonprofits should work to get their message integrated into this area.