How to Get More Donors, More Messages and More Success

Unfortunately, most nonprofits must focus their main Web site on attracting as large an audience as possible: satisfying all, but targeting none. Microtargeting allows for a shift in mind-set. It frees the organizations to target narrowly and establish mini campaigns specific to each audience. Microtargeting can be done on specific issues, specific events or around a general cause associated with the organization. New messaging or campaign strategies can be tried without risking alienating core supporters.