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All take-action links should drive supporters back to the organization’s site to take simple actions — sign up, learn more, add your voice, volunteer, spread the word and give. To further engage, the immediate impact of any action a user takes in support of the organization or cause should immediately be shown along with ways to spread the word to others to take similar actions. Showing the large impact of the smallest action can have a profound effect on the success of advocacy campaigns.
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Bob Ellsworth
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