Direct-Mail Primer: How to Get Your Envelope Opened

What if you just can’t afford First Class? Easy … make it look First Class. I’m currently mail-shopping an eight-page letter with a carrier envelope that has two First Class stamps on it, adding up to 5 cents. It’s then sent through ink-jets and given a cancellation mark over the stamps. The package would have cost $1.22 going First Class, but we spent less than 20 cents sending it bulk. It’s getting a bulk price and a First Class look at the same time.