Direct-Mail Primer: How to Get Your Envelope Opened

Test fonts
Believe it or not, fonts play an important role in whether a carrier is opened. I use Courier New 12 point on most of my carriers. It’s easy to read, and it conveys simplicity and a high degree of personalization. How do I know this? I test the fonts, dividing half my mailing list into two groups. One half gets courier; the other gets Times Roman. May the best package win.