Direct-Mail Primer: How to Get Your Envelope Opened

Does it surprise you that 75 percent of all direct mail you receive ends up in the trash can … unopened? Think about that for a moment. What mail do you actually open when you get home at the end of the day? And why do you open it?

Then think about what your own organization sends out in the mail. How do you know yours isn’t being tossed in the circular file? What are you doing to give your mail piece enough needed impact so it gets opened? And what type of impact does it actually take to get opened?