How to Grow a Donor

You might have a plan in place to grow your donor base. But do you have a strategy to grow each of your donors? Ways to move them up the hierarchy of commitment so the relationship will endure and raise as much revenue as possible over the long haul?

The time to start executing your grow-the-donor strategy is the moment a prospect donates. Rather than sending a standard thank-you letter or, worse, merely a receipt, acknowledge that this was the donor’s first gift — a noteworthy event for the donor and for your organization.