How to Grow a Donor

Once he’s a multi-gift donor, recommend that he become a monthly donor. Explain that it’s more cost-effective for the cause you both support AND that it’s more convenient for him. Then recount how much previous gifts have been for, on average, and suggest a monthly donation amount. When he signs on as a monthly donor, send a note of appreciation and reiterate how the automatic-donation system is going to benefit both of you.