How Haiti Changed Fundraising

HelpAge had already been in Haiti for eight or nine years, Whitehead said, which allowed AARP and HelpAge to mobilize quickly. Within 48 hours after the earthquake hit, the electronic campaign went out.

“I thanked the Lord we had an agreement in place,” Whitehead said. “The CEO walked in and asked what we were doing about Haiti. I had an answer and told him what we needed, and we were off.”