By
Joe Boland
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Haiti%20earthquake<%2Fa>%20hit%20back%20in%20January,%20the%20outcry%20and%20response%20were%20swift%20and%20plentiful.%20In%20this%20new%20era%20of%20the%20iPhone<%2Fa>%20and%20other%20mobile%20devices,%20the%20biggest%20buzz%20in%20the%20fundraising%20sector%20was%20generated%20from%20the%20mobile-giving%20explosion%20following%20the%20disaster.%20But%20the%20biggest%20takeaway%20for%20fundraisers%20—%20all%20of%20them,%20not%20just%20disaster-relief%20organizations%20—%20is%20that%20donors%20have%20certain,%20higher%20expectations%20these%20days,%20and%20your%20organization%20must%20meet%20them.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fhow-haiti-earthquake-changed-fundraising-landscape%2F" target="_blank" class="email" data-post-id="10266" type="icon_link">
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AARP provided half a million dollars and on the third day got a matching support contribution, and generated $1.5 million overall. One of the things AARP stressed to its supports is that even five ears after Katrina, the effects are still felt; the same will happen with Haiti — AARP and HelpAge are in it for the long haul.
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