How Haiti Changed Fundraising

When you look at it, only Catholic Relief Services is a true disaster-relief organization, yet all the presenters’ organizations got involved in the Haiti earthquake relief efforts. The main reason? Their donors and supporters implored them to.

“[AARP Foundation is] not a disaster-relief organization, but we felt very flat-footed during and after Hurricane Katrina,” Whitehead said. “People were calling us and asking us what we’re doing about Katrina; they expected us to be there, to help. So we responded to that and were ready when Haiti happened.”