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Picture what people say about your event the next day. Are they talking about the food or how excited they are about your mission? Imagine a post-event scenario in which your donors clearly understand your organization and are passionate about telling others about it.
Proper planning can help you turn your event from the only time donors hear from you during the year to the beginning of a beautiful and fruitful relationship that grows during the course of the year.
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Howard Adam Levy
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