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Think about it: You get hundreds of people to your event — they may be spouses of donors, businesses associates and/or friends of your donors — and chances are many of them don’t know a lot about your organization. Take advantage of the fact that you have an audience in one place as an opportunity to tell your organization’s story. Here are some ideas about how to increase the impact of your fundraising event — before, during and after your event — to educate people about your mission.
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Howard Adam Levy
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