How to Increase the Impact of Your Fundraising Event

Before the event
During the promotion of your event, take full advantage of all of the touchpoints and opportunities that you have to reach your donors before your event. These include printed invitations, e-mail invites, social-media campaigns, “tell-a-friend” forms on your website and many others. Make the most of these opportunities by clearly stating your organization’s mission and making it easy for people to forward the information to their friends, colleagues and family members. This is the chance to bring new people into your world.