How to Increase the Impact of Your Fundraising Event

Remember, your event invitation is a marketing piece to promote your organization as well as your event. Every invite is a chance to inform potential donors about your organization, especially for the people who can't attend your event, which is a certain portion of your mailing list. Let’s say you mail invitations to 1,500 people and 300 people attend. This means 1,200 potential donors see your invitation and marketing message but won’t attend or interact directly with your organization. It may make sense to educate people about your organization’s impact and provide a way for these recipients to donate without attending the event.