How to Increase the Impact of Your Fundraising Event

Use a QR code to provide a quick link to your event. You may have seen these square pixilated barcodes. They can be scanned by a smartphone and link directly to your website — so there is no need for donors to remember a Web address. These can be effective because they can be generated free and placed on your event invitations, brochures, newsletters and direct mail. They’re easy to generate. Just search for “QR Code” and you’ll find websites that will generate the code for you.