How to Increase the Impact of Your Fundraising Event

Continue to display your message throughout the event. On the tables you can have table tents, pop-up banners or displays, and brochures with information about your organization and how to get involved or donate.

Incorporate technology into your events. There are many creative ways to use technology to accept donations, promote your mission and engage your donors. Eventjournal.com is an online journal that provides a Web presence during and after your event. Also, consider accepting donations at an event, either via a traditional credit card processing terminal or by using a service such as Square to swipe credit cards via smartphone. Organizations are also exploring the text-to-pledge option, allowing attendees to make donations via text message. Something to keep in mind while evaluating any technology is the profile of your target donor, age range and familiarity with using technology.