Electoral Dysfunction?
How to keep raising money when every channel is clogged up with election stuff.
Shift your messaging
Look for ways to shift your messaging to the topics that are getting the most media coverage and are most relevant with donors. Can you be relevant? Can you highlight issues in the campaign (e.g., the economy, challenges to returning soldiers) or the fact that America is distracted by the campaign while people keep lining up for food at your shelter?
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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