Electoral Dysfunction?
How to keep raising money when every channel is clogged up with election stuff.
Just be careful not to lean to one side or the other — and especially avoid even the perception of electioneering (promoting one candidate over another) if you want to keep your 501(c) 3.
In summation, stay the course, and consider adjusting timing, format and messaging slightly. Remember, sometimes it's difficult and expensive to acquire donors and raise revenue. Sometimes it's easier. They key is to keep doing it. FS
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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