Electoral Dysfunction?
How to keep raising money when every channel is clogged up with election stuff.
Presidential elections do mean:
- More clutter in the mailbox
- Deliverability challenges
- More competition for funds and attention
- Airtime is more expensive and less available
- Media attention can turn away from causes that nonprofits address (poverty, hunger, international needs, health care research, etc.) and focus more on the horse race.
Here are some smart strategies for election-season fundraising:
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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