Electoral Dysfunction?

Beware of the self-fulfilling prophecy

When nonprofits are afraid of the election (or anthrax or the economy) and they reduce their direct-marketing efforts, their results plummet. Guaranteed.

Know your audience

Donors to your nonprofit may be a different audience than donors to political campaigns or may be giving out of a different pocket. Keep close to your donors, and keep reminding them of the importance of your cause.