Electoral Dysfunction?

Do not skip a mailing

But consider creating a cushion around the election for cultivation. Just shift your drop dates a bit to avoid the crazy period right before and after the election when donor attention is diverted.

Check your formats

Your packages need to stand out by being different from political mail (mostly big postcards and white No. 10 envelopes). Go smaller or bigger than a No. 10 size during campaign season. Use unique colors and creative envelope styles to distinguish your mailing from all the No. 10s, and stop using postcards during this time period.