Electoral Dysfunction?
How to keep raising money when every channel is clogged up with election stuff.
Rethink DRTV and radio fundraising
You may want to avoid news networks. Since a presidential election mucks up the national media more than local, you may want to seek out more local media buys. You may also want to shift your buy to heavy up May and September. Lighten up October and the first week of November, and heavy up after the election, where possible.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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