Electoral Dysfunction?

Optimize your digital spend

Digitally, the politicians and parties are focusing on social media. Nonprofits that deal with issues that will be highlighted by candidates (e.g., jobs, poverty, jobs, environment, jobs, health care) can use social media to increase relevance.

But, as for budget and time, you may want to focus more on SEO, SEM, display and e-mail. And make sure your e-mail subject line tells people it is YOU so they don't delete your message as just another political spam.