How Leading Brands Develop Breakthrough Creative -- and How You Can Profit

Once in the hotel room, there was more messaging: from the hotel channel, cable stations and even on the pizza box delivered to the room.

Welcome to the new consumer environment.

What’s significant is that the same people who are filtering, sorting, eliminating, accepting and processing all these messages also are your prospects and donors. And to get the attention of the time starved and over stimulated, you need fresh strategies and a creative approach that differentiate your organization from the rest of the pack.