How Leading Brands Develop Breakthrough Creative -- and How You Can Profit

By Kelly A. Mahoney

Ask any consumer about the volume of communications he receives, and he’ll tell you it’s at an all-time high. Overflowing mailboxes, incoming e-mails, phone calls and mobile texting, just to name a few. The average consumer is exposed to more than 200 marketing messages a day. And that’s the conservative estimate.