How Live Streaming Connects More People to Your Nonprofit’s Mission
At this time of the year, nonprofits are doing all they can to engage their constituents to raise as much money as they can before year’s end—especially because it’s the giving season and people are feeling more charitable. There’s an emerging trend in the nonprofit sector of engaging donors: live streaming.
In the last few years, live streaming has exploded in popularity. These days, people are tuning into live streaming more than they are to TVs. In fact, Business Insider reported that nearly one million people are tuning into Twitch, the leading streaming video platform, every day. That’s more than CNN or MSNBC!
With the rise of live streaming, nonprofits are turning to it as an additional revenue stream. Twitch reported that they have raised over $75 million through live fundraising. While live streaming has gained its popularity for gaming, it’s not intended specifically for gaming. People can do anything with streaming—the opportunities can be endless. For nonprofits, live streaming can be used for broadcasting fundraising events, promoting fundraising initiatives, storytelling, etc.
"We're really encouraging our clients, even those with traditional programs and physical events, to incorporate streaming. Not only from the nonprofit's perspective, where they're streaming the event to the general population, but also encouraging their fundraisers to stream as a way of telling their story and helping potential donors make a connection with the cause, giving them more reasons to give,” Kasey Cuppoletti, product manager at DonorDrive, told NonProfit PRO in an exclusive interview.
DonorDrive recently announced the release of its newest feature: Live Fundraising. Through Live Fundraising, participants can connect their personal streams through Twitch, YouTube or Mixer to their fundraising page and share. Additionally, it’s combined with Express Donate, so supporters can donate quickly. In turn, nonprofits will receive donations directly through their account.
With Live Fundraising, you can do anything. If you can dream it, you can stream it,” Cuppoletti said.
For more information on Live Fundraising, click here.
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.
