How to Make Your E-Newsletter a Superstar

Smith describes CARE Connections as the anchor of CARE’s large, complex e-cultivation effort at raising funds and encouraging advocacy. The goal of the e-newsletter is to bring people back to the Web to view the content that’s there. The e-newsletter includes feature stories, educational content, quizzes and other involvement pieces, as well as advocacy actions. Smith says that it’s a way to keep constituents informed and involved, but also a way to thank them.