How to Make Your E-Newsletter a Superstar

2. Think about your audience and make sure your e-newsletter is relevant to the user. To increase its relevance, CARE saw the need to shift the e-newsletter content from an organization focus to a user focus. “If you’re just thinking of it from your own point of view and spout out what you want to say to [constituents], well, it’s you and everybody else in a cluttered inbox,” Smith says. The newsletter now focuses on connections between people, specifically women in the United States and in the developing world.