How to Make Your E-Newsletter a Superstar

Smith says CARE goes through a good deal of effort to make the content of the stories in the developing world relevant to people in the United States. Producing a quality e-newsletter with original content every month is a lot of work. You can’t just fill your e-newsletter with “whatever’s leftover” and think that’s going to engage constituents. The content you use has to be compelling — a real story or something interesting to your readers. Smith suggests thinking as an outsider when devising content. “Everything about our business is fascinating to us, and that’s just not the case outside [the organization],” he says.