How Nonprofits Can Thrive in a New Reality
4. Communicate for impact. Poor communication has derailed more causes than an economy ever has. Create a sound communications strategy, and be consistent. Your team must implicitly know and understand your mission: Where are you going and why? Be clear and concise. Simple language is always best.
There's no substitute for personal contact and dialogue. Even with today's technology, there's nothing like face-to-face meetings with clients or donors. A mix of electronic and social media, supplemented by good, old-fashioned written communication (especially personal notes and letters), is advisable. Most importantly, know your audience and the most effective way of reaching it.
- Companies:
- Giving USA Foundation
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
