How to Plan to Make 2012 Your Best Year Ever
Finally, be sure you assign the key person responsible for each activity. If you want blogs posted every Wednesday, who is responsible to write them or solicit them from others, and then make sure they are posted? Who will lead the process to get your direct-mail letter in the mail, and the follow-up e-mail sent a week or two later?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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