How to Plan to Make 2012 Your Best Year Ever
One of my favorite sayings is, “Hope is not a strategy.” By planning your fundraising activities for 2012 before Jan. 20, you’ll not only have more opportunities to raise money; you’ll also have the stamina to rise to the challenge when the unexpected comes up and you need to pull out all the stops to respond.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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