How to Plan to Make 2012 Your Best Year Ever
By sorting fundraising activities by audience (and yes, some activities will be under numerous audiences), you identify groups that are going to be underserved unless you go back to Step 1 and identify more points of communication for them. You may also see a group or two that will feel deluged unless you rethink your strategy.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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