How to Plan to Make 2012 Your Best Year Ever
Real-life example: One nonprofit I supported (note past tense) sent me 74 e-mails in a year — up to four a week. When I asked about it, the organization said it was a result of several departments having access to the e-mail donor list. That’s no excuse; someone ultimately should have been in charge so this kind of abuse couldn’t occur.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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