How to Plan to Make 2012 Your Best Year Ever

Step 4: Look for the holes — in audience or timing
Review your calendar showing projects and audiences, and see if there are blocks of time when you may be neglecting a donor group. If so, add additional communications (or expand your audience for ones already identified). Your goal is for your donors to hear from you enough that they feel connected, but not so much that they feel ambushed by your nonprofit. Also, you want to give them variety in communications; boring your donors is never wise.