How to Raise Money to Build Your Nonprofit’s Capacity

A nonprofit that wants to get out of the vicious fundraising cycle needs to make a commitment to building its organization and finding, and convincing, donors to fund that building effort.

Let’s take fundraising infrastructure, for example. Most nonprofit organizations lack sufficient infrastructure to bring enough money in the door. They don’t have enough money to hire experienced fundraisers, buy efficient and effective technology to track donors, create compelling messaging and collateral, train their boards in fundraising, and so on. But with dollars to invest in staff, technology, planning and expertise, organizations can transform their fundraising function into one that raises many more times the amount of money that they currently do.