How to Raise Money for Your Unsexy, but Important Cause Through Social Media

It's beneficial for fundraisers to elicit emotion and dollars from donors when they can put a cute face on their causes. Animal-welfare organizations have the luxury of displaying cute kittens, puppies and other animals, while child-welfare nonprofits can showcase the faces of needy children. Those images really tug at the hearstrings (and the purse strings). But how can you raise money for your cause when it doesn't translate easily to cute, emotional imagery?