How to Raise Money for Your Unsexy, but Important Cause Through Social Media

The key is having something that donors want to share with their friends. They have to know why they'd share it in order for this to work. And that's where the two-way conversation comes in. Social media allows fundraisers to understand and communicate with their constituents like never before, which they can use to create relevant and engaging campaigns. Again, it's all about building a strong, trusted community.