How to Raise Money for Your Unsexy, but Important Cause Through Social Media

According to Susan Gordon, director of nonprofit services at Facebook fundraising platform Causes, the secret is building a community through social media. During her session at the 2011 Nonprofit Technology Conference in Washington, D.C., "Community Is Better Than Cute Cats: Raising Money for Your Unsexy, but Important, Cause," Gordon shared how organizations can utilize the power of social media to raise awareness and money for their causes, no matter what their missions may be.