How to Raise Money for Your Unsexy, but Important Cause Through Social Media

"A lot of nonprofits that have topics that are out there think they can't fundraise in social media, but that's not true," Gordon said. "The one thing we're really seeing with successful organizations is they're investing in their community. A lot of people approach fundraising on social media the way they approach it in direct marketing, and it's not working too well. It has to be about community."