How to Raise Money for Your Unsexy, but Important Cause Through Social Media

She gave the example of the Japanese Cultural and Community Center of Northern California (JCCCNC). JCCCNC is a small nonprofit in San Francisco devoted to meeting the evolving needs of the Japanese-American community. When the earthquake and tsunami hit in Japan last month, JCCCNC wanted to help, so it created a Causes page on Facebook. What the people at Causes found was that while the American Red Cross was bringing in the most traffic and money on Causes, e-mails kept pouring in from JCCCNC.