How to Raise Money for Your Unsexy but Important Cause With Social Media

By Joe Boland

Upon further investigation, Causes found that JCCCNC has a small e-mail list of dedicated donors and incredibly strong communications. So JCCCNC sent its Cause to its e-mail list and it grew from there. People on its file knew what JCCCNC was and felt so comfortable with the organization that they shared the Cause a bunch of times on Facebook. As a result, JCCCNC had raised more than $150,000 on Causes as of March 18 (nearly $242,000 as of April 1) — nearly half of what the American Red Cross had raised on Causes at the time — with just 11 employees.